The Hyundai Assurance Deal

The Hyundai Assurance offer allows you to return your car if you lose your job within 1 year of buying a new car.

A new ad blitz from Hyundai, presumably aimed at gaining consumer trust in tough economic times, tells buyers “we’re all in this together” and proceeds to give car buyers the security they need in a time of job uncertainty.

Hyundai has proven in the past that it is capable of capitalizing off unique offers that the car industry hasn’t seen before. It will be interesting to see if the Hyundai Assurance program creates the opportunity they are looking for to expand market share.