Toyota rolls out new Prius amid hybrid price war Toyota rolls out revamped Prius amid hybrid price war; aims to sell up to 400,000 a year

TOKYO (AP) — Toyota rolled out the revamped Prius on Monday, and said it already had 80,000 advance orders in Japan for the remodeled hybrid amid intensifying competition with Honda’s rival offering, the Insight.

The world’s largest automaker said it aims to sell up to 400,000 units globally a year of the car.

“We are resting the future of cars in this model,” said incoming president Akio Toyoda, the grandson of the company’s founder, who drove the new model onto a stage at a packed Tokyo showroom.

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